Advocacy and Campaigning for NGOs
Course ID: 260330 0107 650ESH
Course Dates : 30/03/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: NGO Programmes
Course Subcategories:
Donor Management NGO Management Non-Profit Leadership Policy & Advocacy Programme Management Project Management Stakeholder Engagement
Course Certified By: ESHub CPD & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Date has passed please contact us Sales@e-s-hub.com
Introduction
This five-day course teaches practical skills for planning and running advocacy campaigns in NGOs. Participants learn how to spot policy opportunities, map power, and build persuasive messages. The course covers digital and offline tactics, coalition-building, and basic risk management. Sessions combine short briefs, case studies and hands-on exercises. The focus is on producing campaign materials and plans you can use immediately.
Objectives
1. Design a clear campaign strategy with objectives, milestones and a simple budget.
2. Map and prioritise stakeholders and decision-makers, and create targeted engagement plans.
3. Write and test messages for key audiences and select appropriate digital and offline channels.
4. Build an integrated campaign plan that includes partnerships, media outreach and a risk register.
5. Define indicators, collect baseline data, and prepare concise monitoring reports to show campaign progress and influence.
2. Map and prioritise stakeholders and decision-makers, and create targeted engagement plans.
3. Write and test messages for key audiences and select appropriate digital and offline channels.
4. Build an integrated campaign plan that includes partnerships, media outreach and a risk register.
5. Define indicators, collect baseline data, and prepare concise monitoring reports to show campaign progress and influence.
Who Should Attend
1. Campaign managers responsible for planning and delivering NGO campaigns.
2. Advocacy officers who develop policy engagement and stakeholder outreach.
3. Communications or digital officers who produce campaign content and manage channels.
4. Policy analysts and advisers who translate evidence into influence strategies.
5. Programme managers or directors overseeing initiatives that require external engagement.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Foundations of NGO Advocacy and Campaigning
1. Introduction to Advocacy and Campaigning
- Principles of advocacy
- Advocacy versus campaigning
- Understanding policy change processes
2. Identifying Advocacy Opportunities
- Analysing public policy issues
- Identifying campaign opportunities
- Defining campaign objectives
3. Campaign Strategy Development
- Setting SMART objectives
- Defining target outcomes
- Building a campaign theory of change
Day 2 – Stakeholder and Power Analysis
1. Stakeholder Mapping
- Identifying stakeholders
- Assessing influence and interest
- Prioritising engagement efforts
2. Power Analysis
- Decision-maker mapping
- Allies and opponents
- Understanding policy influence
3. Engagement Planning
- Stakeholder engagement strategies
- Relationship-building techniques
- Advocacy meeting preparation
Day 3 – Campaign Messaging and Communications
1. Developing Campaign Messages
- Message framing
- Evidence-based advocacy
- Writing persuasive messages
2. Audience Segmentation
- Identifying target audiences
- Tailoring communication approaches
- Selecting communication priorities
3. Communication Channels
- Digital campaigning
- Traditional media engagement
- Community outreach methods
Day 4 – Campaign Planning and Risk Management
1. Campaign Activity Planning
- Campaign milestones
- Resource allocation
- Budget planning
2. Coalition Building
- Partnership development
- Coordinating advocacy networks
- Managing collaborative campaigns
3. Campaign Risk Management
- Identifying campaign risks
- Mitigation strategies
- Crisis communication planning
Day 5 – Monitoring, Evaluation and Campaign Delivery
1. Campaign Performance Measurement
- Defining campaign KPIs
- Collecting baseline information
- Monitoring campaign progress
2. Reporting and Learning
- Preparing advocacy reports
- Measuring campaign influence
- Capturing lessons learned
3. Practical Campaign Workshop
- Developing a complete advocacy campaign plan
- Presenting campaign strategies
- Course review, feedback and action planning
